What will happen to marketing in the age of AI?
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Jessica Apotheker |
TED@BCG Paris
• November 2023
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.